The 2023 Men’s Health Grooming Awards

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WALK DOWN any men’s grooming aisle and you’re bound to see a slew of products you’ve never seen before. Every year, more and more products launch that claim to streamline your routine, save you time and, most importantly, help you look better and feel cleaner. These products advertise breakthrough ingredients and cutting edge innovations, all of which are purported to make your life easier. But how do you know which are actually worth your time—and money?

That’s where we come in. Our team of intrepid testers put over 200 of these new products through their paces. They slathered, lathered, scrubbed and rubbed all kinds of products for months to figure out which actually lived up to their claims and which fell short. The result is the 2023 Men’s Health Grooming Awards—the very best products to take your grooming routine to the next level.

Table of Contents

Jump to each section:


Best Shampoo

Genesis Homme Bain De Masse Epaississant
Kerastase Genesis Homme Bain De Masse Epaississant

This stuff contains creatine (yes, really) to strengthen weak hair, thicken thinning strands, and deliver a potent lather while cleansing.

Best Conditioner

Lost Treasure Apple Cider Vinegar Conditioner
R+Co Lost Treasure Apple Cider Vinegar Conditioner

Don’t be deceived by how lightweight this conditioner looks and feels. The powerful ingredients, including pH-balancing Apple Cider Vinegar, work magic to smooth and hydrate your hair without weighing it down or a hint of greasiness.

Best Scalp Treatment

Scalp Solutions Exfoliating Scalp Treatment
Aveda Scalp Solutions Exfoliating Scalp Treatment

The pre-shower gel comes packed with salicylic acid and glucosamine to help gently exfoliate away dead skin cells and buildup from your scalp for a healthier head.

Best Dandruff Shampoo

Anti-Dandruff + Dry Scalp Shampoo
American Crew Anti-Dandruff + Dry Scalp Shampoo

Even if you don’t have dandruff, this shampoo controls itchiness, reduces oil, and soothes with botanical ingredients.

Best Multi-Use Product

3-in-1 Wash
Uppercut Deluxe 3-in-1 Wash

A little goes a long way with this effective, yet gentle multi-use cleanser. The coconut oil in the formula helps to keep skin and hair moisturized instead of stripped, while still delivering a fresh feeling and a woody, manly scent.

Best Curly Hair Cleanser

Essential Moisture Cleanser
Curlsmith Essential Moisture Cleanser

Testers found this cleanser left their curly hair clean feeling, but still super soft without a hint of that dry, crispy stripped feeling. It’s especially good when followed up with the Essential Moisture Conditioner for a double whammy of curl-enhancing moisture.

Best Curly Hair Styler

Class of '93 Curl Perfecting Whipped Cream
IGK Class of ’93 Curl Perfecting Whipped Cream

The whipped cream-style nozzle of the bottle sprays out a mousse-like cream that’s feather-light in your hair, but moisturized dry strands instantly for unmatched curl definition without any of the crispiness you might get from other mousses or gels.

Best Styling Cream

Bumble and Bumble Brilliantine

Smooth a little of this through damp or dry hair to prevent frizz, control fluff, and add shine. As one tester said, “It makes your hair look better; it works.”

Best Hair Wax

Rule Breaker Defining Wax
Colorproof Rule Breaker Defining Wax

Our testers found that this vegan wax spread through their hair effortlessly, but still provided the hold and texture you expect from a hair wax.

Best Hair Paste

Styling Paste

There’s enough hold in this paste to style your do, but it won’t leave any residue or weigh it down. Plus, scalp-friendly ingredients help keep a healthy balance without irritation-causing buildup.

Best Pomade

The Scene Setter Hybrid Pomade
Arkive The Scene Setter Hybrid Pomade

Combining the best qualities of a hair cream and a pomade, this innovative product delivers the smoothing and shaping effects of cream with the hold and texture of a pomade for a less greasy, natural finish.

Best Dry Shampoo

No.4D Clean Volume Detox Dry Shampoo
Olaplex No.4D Clean Volume Detox Dry Shampoo

The clear spray soaks up oil between washes. Bonus: Deploy it as a styling product to pump up hair volume.

Best Hair Gel

Flex Hair Gel

This medium-hold gel can give curls and waves definition or slick your hair for classic styles without crunchiness and won’t flake onto your shoulders as the day goes on.

Best Product for Thinning Hair

RD1 Recovery and Defense Treatment Anti-Hairloss Spray
Patricks RD1 Recovery and Defense Treatment Anti-Hairloss Spray

With ingredients that help address all four phases of the hair growth cycle, including DHT blockers to reduce shedding, this refillable spray can also be used as a styler to pump up the volume and texture of your hair without added weight.

Best Texturizer

On Sale

Bleu Rose Water Wave Spray

R+Co Bleu Rose Water Wave Spray

Now 28% Off

A few spritzes of this spray not only transforms dry, frizzy strands into soft, natural waves, but it also nourishes hair with ingredients like quinoa protein and panthenol—and provides UV protection to boot.

Best Hairspray

Clean Stylers Volume Lock Spray Volume Fixateu
Fekkai Clean Stylers Volume Lock Spray Volume Fixateu

Testers were blown away not only by how well this hairspray locks in your style without any crunchiness or shellacked look, but also that there isn’t even a hint of that weird chemically hairspray smell you might be used to.

Best Home Hair Clipper

inCred Lithium-Ion Cordless Clipper Kit
Andis inCred Lithium-Ion Cordless Clipper Kit

This professional-level home clipper kit contains everything you need to keep your style fresh at home, whether you’re a DIYer or just trying to keep it tight between cuts. Multiple length attachments, an adjustable blade, the ability to use it corded or cordless, 90 minutes of battery power, the list goes on.

Best Hair Dryer

Smart-X High Efficiency Dryer
Bio Ionic Smart-X High Efficiency Dryer

Not only does this ultra-sleek hair dryer make barely a whisper when it’s powered up, but it dries hair at lightning speed with less heat thanks to Smart-X technology. That means healthier hair and less time in front of the mirror.

Best Hair Color Product

1-Day Beard & Brow Color
Just for Men 1-Day Beard & Brow Color

Brush in this temporary color to cover up grays or even out the tones of your beard to make it look fuller or take it upstairs to define your brows with subtle color. It’s mess- and commitment-free: just wash it out in the shower.

Best All-In-One Trimmer

Norelco Multigroom Series 7000
Philips Norelco Multigroom Series 7000

It always comes back to the Multigroom when you want a precise and quick trim anywhere on your body. Powerful enough to clean up your fade between cuts but gentle enough to use below the neck (or belt), this trimmer and attachments give you a custom trim every time.

Best Deep Conditioner

Hair Mask

Use this deeply hydrating mask on your hair once a week to help nourish and strengthen hair and keep even the driest hair moisturized. It’s especially good to reset your ‘do after a day at the beach or pool.


Best Body Wash

Men Sensitive Skin 3-in-1 Body Wash
Nivea Men Sensitive Skin 3-in-1 Body Wash

A creamy body wash that keeps your skin clean and deeply moisturized. It’s lightly fragranced, so it won’t irritate sensitive skin or compete with your cologne.

Best Exfoliating Body Wash

Gentleman's Blend Exfoliating Body Wash Himalayan Sea Salt
Old Spice Gentleman’s Blend Exfoliating Body Wash Himalayan Sea Salt

Laugh at the name if you want—this wash delivers a powerfully clean feeling, no joke, and leaves skin feeling smooth.

Best Bar Soap

Supermoisture Bar Soap
Oars + Alps Supermoisture Bar Soap

The trifecta of shea butter, coconut oil, and jojoba oil makes this extra-lathering soap the answer to dry skin.

Best Sunscreen

The Bod Guard Invisible Gel Sunscreen
Dune The Bod Guard Invisible Gel Sunscreen

This gel protects your skin from the sun without any white cast or greasiness (seriously), but also contains ingredients like antioxidant Vitamin E to help further protect your skin from sun damage and Hibiscus Extract to keep it hydrated.

Best Hand Cream

Moonlight Mesa Hand Cream
Twentynine Palms Moonlight Mesa Hand Cream

A tiny squeeze of this thick cream is enough to smooth and moisturize even the driest, crustiest hands thanks to the nourishing botanically-derived fatty acids in the formula. What we really like, however, is the earthy, mysterious aroma inspired by the California desert.

Best Body Lotion

Hydrating Body Cream
Evolvetogether Hydrating Body Cream

This straightforward cream uses the power of vitamin-packed plant extracts to deeply moisturize dry skin without greasiness. Apply it and watch your skin drink it up immediately.

Best Deodorant

Desert Bloom Deodorant
Hume Supernatural Desert Bloom Deodorant

Somehow, this fragrance-free deodorant keeps under arm stink at bay all day without masking it with another scent. Maybe it’s the clay and tapioca starch or the probiotics or even the skin-hydrating botanical extracts. Whatever it is, it works.

Best Antiperspirant

Unlimited SmartAdapt Tech Clean Dry Spray
Degree Unlimited SmartAdapt Tech Clean Dry Spray

Degree says its technology builds a microbarrier on your pits that responds to causes of sweat (stress, heat, movement) to prevent odor and dampness for up to 96 hours. Our tester confirmed it.

Best Body Exfoliator

Amazon’s Choice

Microdermabrasion Body Polishing Exfoliator

Dr. Brandt Skincare Microdermabrasion Body Polishing Exfoliator

The ultra-fine crystals in this scrub smooth away rough patches wherever they are on your body, like your elbows and knees, and rinse off easily without getting caught in your body hair (if you know, you know).

Best Hand Sanitizer

Mint Everyday Hand Spray
Archipelago Botanicals Mint Everyday Hand Spray

A few sprays of this naturally-derived spray cleanses your hands without soap and water and leaves them soft, not dry, with a refreshing mint scent.

Best Body Groomer

Intimate Pubic Hair Trimmer
Gillette Intimate Intimate Pubic Hair Trimmer

Taking a trimmer downstairs is always a little scary, but this one is specially designed to trim your nether regions with minimal risk. The closely spaced blades reduce nicks, cuts and tugging and there is even a sensitive comb for added protection if you need it.

Body Acne Treatment

Stubborn Body Acne Spray
Neutrogena Stubborn Body Acne Spray

Body breakouts? They’re part of being a dude, but this salicylic-acid-laced spray is an easy treatment for zits anywhere on your body. Yes, even your back.

Best Body Treatment

European Wax Center Brazilian-P

This wax service, designed for men, can help you feel and stay cleaner and less sweaty down there. Once you get over the initial awkwardness, it’s a game changer.

Best Body Tool

Extra Strength Toenail Clipper
Tweezerman Extra Strength Toenail Clipper

This extra large and extra strong clipper is designed to easily cut through thick toenails (you know the ones we’re talking about).

Best Groin Deodorant

Refreshing Ball Spray
Goodline Refreshing Ball Spray

Say goodbye to that sweaty, uncomfortable feeling below the bet. A few spritzes of this with hazel-infused spray and your nether regions are left not only smelling fresh, but feeling fresh as well.


Best Cleanser

Calm Ultra-Gentle Cleanser for Sensitive Skin
Paula’s Choice Calm Ultra-Gentle Cleanser for Sensitive Skin

Unlike traditional cleansers, this one removes dirt but doesn’t disrupt your skin’s barrier. “My skin feels incredible after every use,” raved one tester.

Best Moisturizer

Skin Armor Moisturizer
Atwater Skin Armor Moisturizer

Even though it’s rich and creamy, this stuff rubs into your skin quickly with no leftover greasi- ness.

Best Face SPF

Face Moisturizer with Sunscreen AM
CeraVe Face Moisturizer with Sunscreen AM

Using this as a final step in your morning skincare routine kills two birds with one stone. It’s a deeply hydrating moisturizer packed with hyaluronic acid, niacinamide and skin-fortifying ceramides, but also has invisible SPF for all-important UV protection.

Best Face Scrub

Exfoliating Face Wash + Scrub
USRx Exfoliating Face Wash + Scrub

This multitasking cleanser rids your face of dirt and oil, but also contains jojoba beads to gently smooth away dead skin from its surface and salicylic acid to remove buildup from deep inside your pores.

Best Face Exfoliator

Universal Triple Action Daily Peel with Glucosamine & AHAs/BHAs
BeautyStat Universal Triple Action Daily Peel with Glucosamine & AHAs/BHAs

A few swipes of these single-use peel pads a couple times a week not only help remove dull buildup on your skin to make it look brighter, but can also help lighten hyperpigmentation, reduce the look of pores and way more, no matter what your skin type.

Best Face Mask

Mineral Mask

Packed with minerals from the unique water of Iceland’s legendary Blue Lagoon, this mask hydrates and fortifies your skin better than any others we tried. Leave it on for 20 minutes or, better yet, overnight for bright, less irritated skin.

Best Eye Cream

Amazon’s Choice

Vitamin C Lactic Firm & Bright Eye Treatment

Dr Dennis Gross Vitamin C Lactic Firm & Bright Eye Treatment

It’s not cheap, but just a dab applied at night clears up any signs of vampire eyes the next morning. Credit the mighty combination of lactic acid and vitamin C.

Best Eye Cream for Wrinkles

Crystal Retinal Ceramide Eye
Medik8 Crystal Retinal Ceramide Eye

Swipe this around your peepers at night to help reduce the look of fine lines and wrinkles that make you look tired. The retinal in the formula goes to work quickly—our testers saw a difference after just a few uses.

Best Lip Balm with SPF

Big Mood SPF30 Milky Lip Balm
Everyday Humans Big Mood SPF30 Milky Lip Balm

Yes, your lips can get sunburned and trust us, it sucks. To keep the delicate skin on your lips from burning, smooth on some of this moisturizing balm to not only create a layer of hydration, but protection, too.

Best Lip Balm

4X Lip Balm Set

Sure, it goes on super smooth and actually stays on your lips long enough to keep them hydrated and protected, but the best thing about this set is that the flavors aren’t oppressive so you actually want to use them (there is an unflavored version, too, in case you don’t).

Best Hydrating Serum

Barrier+ Triple Lipid + Collagen Activating Serum
Skinfix Barrier+ Triple Lipid + Collagen Activating Serum

There’s a lot to love about this hydrating and nourishing serum. Apart from infusing your skin with moisture, it also helps strengthen your skin barrier for added protection and delivers antioxidant benefits, too. The lightweight texture makes it ideal for a variety of environments.

Best Antioxidant Serum

Mountain Glow Golden Serum
Ursa Major Mountain Glow Golden Serum

Packed with antioxidants, this worth-it serum does the job of multiple products. It tightens! It soothes redness! It prevents fine lines and wrinkles!

Best Balancing Toner

Balancing Capsule Toner
Hero Cosmetics Balancing Capsule Toner

If you feel like your skin looks shiny or greasy again mere hours after washing your face, apply this alcohol-free toner after a cleanse to keep oil at bay. It helps provide hydration to rebalance your skin after cleansing as well as oil-fighting ingredients to help manage shine.

Best Acne Product

Gentle Clear Triple-Action Acne Serum
Cetaphil Gentle Clear Triple-Action Acne Serum

This soothing, milky serum contains salicylic acid to help fight zits, blackheads, and blemishes without leaving your skin angry.

Best Toner

Hydrating Milky Face Toner
Thayers Hydrating Milky Face Toner

Toners exist to help neutralize the pH of your skin after cleansing, but this one also helps hydrate dry skin with hyaluronic acid and snow mushroom extract. It’s essential for anyone with dry or dull skin.

Best Retinol Product

Fast-Release Wrinkle Releasing 0.3% Retinol Night Serum
Kiehl’s Fast-Release Wrinkle Releasing 0.3% Retinol Night Serum

While it’s not for the newbie, this potent formula is unmatched in how quickly the skin-smoothing, wrinkle-reducing effects of retinol are noticeable. A few drops at night are all you need for big results.

Best Exfoliating Mask

Resurfacing Saffron AHA Masque
Ranavat Resurfacing Saffron AHA Masque

Whenever your face looks a little dull and lackluster, use this gently exfoliating mask to brighten it up. It also contains anti-inflammatory saffron and soothing turmeric to help keep redness and irritation at bay.

Best Face Tool

Omnilux Men LED Mask
Omnilux Omnilux Men LED Mask

Why pay a ton more for in- office LED treatments if you can just pop on this powerful mask for ten minutes a day to help calm irritation, smooth fine lines, and clear up under-eye circles?

Best Face Treatment


It’s the first FDA-approved hyaluronic-acid-based filler for sculpting your jawline sans surgery. Ask your dermatologist or see a plastic surgeon for more info.

Best Night Cream

Ceramidin™ Ectoin®-Infused Cream
Dr.Jart+ Ceramidin™ Ectoin®-Infused Cream

This deeply moisturizing cream not only infuses skin with moisture, but helps to pump off its protective skin barrier as well. Out of all the night creams we tried, “this one hydrated my mug for most of the next day,” said one tester.


Best Shaving Gel

Daily Defense Clear Shaving Lotion
Michael Strahan Daily Defense Clear Shaving Lotion

The smooth, clear formula is ideal for beard lineups and other situations when you need to see where the razor is headed.

Best Shave Cream

Shave Cream

Forget those alcohol-laced creams that leave your skin dry and irritated. This rich shaving cream is packed with hydrating oils and plant extracts to not only give you the smoothest shave out there, but leaves your skin soft and moisturized as well.

Best Razor

Men's Craft' Handle Razor
Harry’s Men’s Craft’ Handle Razor

The sturdy, ergonomically designed razor features rubber dots for an enhanced grip. It’s a contemporary take on a classic that still fits your Harry’s cartridges.

Best Beard Oil

Beard Oil

Sweet almond and jojoba oils (and more) work to not only soften and shine-ify your whiskers, but also moisturize and protect the dryness-prone skin underneath your beard. Use it to keep your beard shaped and scraggle-free.

Best Beard Balm

Beard Thickener
King C. Gillette Beard Thickener

This innovative serum not only smooths and hydrates dry beard hairs, but also plumps them up to make them look fuller. It’s ideal for anyone who wants to turn up the volume on their facial hair.

Best Beard Trimmer

Amazon’s Choice

Stainless Steel Lithium-Ion Cordless Beard Trimmer

Wahl Stainless Steel Lithium-Ion Cordless Beard Trimmer

This no-bull beard trimmer cuts with precision. Also, the attachable ten-position guide comb makes it easy to toggle between different lengths without changing guards.

Best Pre-Shave Oil

Unscented Pre-Shave Oil
The Art of Shaving Unscented Pre-Shave Oil

Olive and castor oils form a nongreasy protective barrier that also softens hairs.

Best Aftershave

After Shave Balm by Dominique Ropion
Frederic Malle After Shave Balm by Dominique Ropion

Its skin-softening hydration powers are pretty amazing. The cooling menthol helps you feel fresh— and the scent doubles as a high-end cologne.

Best Bump Treatment

The Shavior
Grooming Lounge The Shavior

Slap some of this onto your mug after you shave to help calm down freshly shaved skin (thanks to soothing chamomile) and reduce the risk of razor bumps and ingrown hairs (thanks to exfoliating glycolic acid).

Best Electric Razor

OneBlade 360 Face + Body Electric Trimmer and Shaver
Philips Norelco OneBlade 360 Face + Body Electric Trimmer and Shaver

The new version of this powerhouse electric razor has a 360-degree flex blade that moves with the contours of your face.

Best Beard Wash

Moisturizing Beard Wash
Scotch Porter Moisturizing Beard Wash

Somewhere between a face wash and a shampoo, this gentle cleanser uses ingredients like aloe and nettle leaf to gently remove dirt and oil from your whiskers and face without leaving your beard feeling dry or crispy.


Best Toothpaste

Purifying Toothpaste SuperMint - Sensitive
Before Purifying Toothpaste SuperMint – Sensitive

Delivering a deep, sparkling clean, the toothpaste in this recyclable tube has a fresh, minty flavor and aloe that soothes gums.

Best Manual Toothbrush

On Sale

Clic Manual Toothbrush

Oral-B Clic Manual Toothbrush

Now 20% Off

The top-notch plaque-removing, teeth-cleaning powers of this toothbrush would make it a winner no matter what, but the replaceable heads that help reduce plastic waste seal the deal.

Best Mouthwash

Zero Alcohol Mouthwash Concentrate Starter Kit
Listerine Zero Alcohol Mouthwash Concentrate Starter Kit

There’s no burn to this alcohol-free mouthwash, and it comes with two refills for way less waste.

Best Whitening Product

3DWhitestrips 1 Hour Express + LED Light Teeth Whitening Kit
Crest 3DWhitestrips 1 Hour Express + LED Light Teeth Whitening Kit

Now 23% Off

The combo of dentist- recommended strips and LED light is so effective, one of our testers noticed a brighter, whiter smile after just one use.

Best Electric Toothbrush

Best Seller

4100 Series Power Toothbrush

Philips Sonicare 4100 Series Power Toothbrush

Testers reported that this budget-friendly brush cleaned their teeth better than luxury models twice its price. The design is simple, the charge is quick, and the brush heads are easy to swap when the time comes.

Best Water Flosser

Amazon’s Choice

Power Flosser 3000 Cordless

Philips Sonicare Power Flosser 3000 Cordless

Multiple modes and intensity settings allow this cordless water flosser to deep-clean—even if you have sensitive gums.


To Seal The Business Deal

Hero Eau de Parfum
Burberry Hero Eau de Parfum

Pine needles and cedar scents create a woodsy vibe that’s bold but not overly aggressive. It’s a power suit in a bottle.


Sauvage Elixir Fragrance
Dior Sauvage Elixir Fragrance

This version of Sauvage pumps up the cinnamon, vetiver, and wood. There’s a pop of patchouli and citrus, too, just to make things extra interesting.


Eros Parfum

This blend of vanilla, sage, lemon, and mandarin is big, fresh, and full of staying power.


D by Diesel Eau de Toilette Spray
Diesel D by Diesel Eau de Toilette Spray

With notes of lavender, ginger, and denim, this smooth, subtle fragrance reminds you of the long weekend you definitely need.


Invictus Platinum Eau de Parfum
Paco Rabanne Invictus Platinum Eau de Parfum

Grapefruit adds something familiar and then—boom—absinthe comes out of nowhere, for a cologne that stands out.

To Take A Trip

Indigo Smoke

Notes of black tea, wood and incense lend an exotic, mysterious vibe to this scent that makes you want to hop on a plane and explore far-flung locales.


DS & Durga x Todd Snyder Young Dunes
Todd Snyder DS & Durga x Todd Snyder Young Dunes

Inspired by the dark, masculine citrus scents of the ’90s, this uses notes like verbena, beach heather, and sea lavender to give the original vibe a modern spin.

To Freshen Up

Original Citrus + Eucalyptus Eau de Parfum
Huron Original Citrus + Eucalyptus Eau de Parfum

A few sprays of this citrus and eucalyptus concoction has a remarkable ability to lighten your mood and keep you smelling clean and fresh for hours.

dopp kit
Nose, Ear & Eyebrow Trimmer with Advanced Cutting Technology
ConairMan Nose, Ear & Eyebrow Trimmer with Advanced Cutting Technology

The three-bevel blade system of this compact detailer keeps it all tidy.

FIRMx Collagen Face & Eye Hydra-Gel Patches
Peter Thomas Roth FIRMx Collagen Face & Eye Hydra-Gel Patches

Pop a pair of these patches under your eyes after a long flight to hydrate and refresh.

Scope Refreshables Mouthwash Tabs
Crest Scope Refreshables Mouthwash Tabs

One capsule houses a burst of freshness that makes you feel like you just went through your whole brushing routine.

gym bag
 Refreshing Water Hydration Stick
Coola Refreshing Water Hydration Stick

Swipe on this ultra- lightweight, clear sunscreen to protect your skin from UV rays with absolutely no goop or white cast.

Dove Men+Care Real Bio-Mimetic Care Conditioner Reconstruct
Unilever Dove Men+Care Real Bio-Mimetic Care Conditioner Reconstruct

This conditioner smooths your strands in just one minute.

Fine Fragrances Collection Aqua Bergamot Body Spray
Axe Fine Fragrances Collection Aqua Bergamot Body Spray

It smells bright and clean and totally unlike any body sprays from your teen years. Plus, it deodorizes.

Headshot of Garrett Munce

Garrett Munce writes about men’s style and grooming. He’s written for Esquire, New York Magazine, Spotlyte, and Very Good Light and held staff positions at GQ and W. Follow his skincare obsession on Instagram at @garrettmunce.


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